COMMUNICATIONS

  • Public Relations
  • Advertising
  • Copy Writing
  • Editing
  • Social Media Setup & Management
  • Media Production
GRAPHIC DESIGN

  • Corporate Identity
  • Ad Design
  • Logo Design
  • Brochures
  • Booklets
  • Custom Web Graphics
WEBSITE DEVELOPMENT

  • Domain
  • 10+ Pages
  • Contact Forms
  • Payment Integration
  • Hosting
  • Website Management
  • Email Accounts

Re-Routing Success

Within my coaching relationships, there are certain patterns of thinking that I find are most common. It’s definitely the case that leaders of businesses and organizations often know what it is they want to accomplish, but in the process of getting there, they fail to recognize road blocks—many of which they place in front of themselves. Leaders are so often concerned with avoiding plans that fail—always in search of that silver bullet to instant success—that often they just fail to plan. They undermine their own success by failing to take the time to strategize for the week, the month, the year, and the long-term. As a result, when road blocks appear, they try to ram through them at high speed instead of patiently rerouting. Detours, in this case, are wrongly viewed as a sign of failure instead of a demand to re-adjust efforts in order to reach certain goals. Of course, clear goals must be set forth in order to plan for them. So what are you doing when you encounter an obstacle in your path? Here are some tips I share with my clients: 1. Define the obstacle. Only if you allow yourself to be run off the road will your journey toward success come to a quick stop. But if you’re not able to get where you are going, take a look closer at what’s getting in your way. If you are responsible for creating your own obstacles, something about you needs to change to bypass them. In these cases, external causes can’t be blamed, and that’s what can make these a bit more challenging. It’s harder... read more

Do You Need a Consultant or a Coach?

businesscoachBusiness consultants and coaches often overlap in their mission, to guide their client to meaningful decision-making toward the present and future of their business. Typically a consultant helps you work through business planning and strategy, marketing, project planning, website planning and the overall direction of a business. A coach will help you uncover obstacles from lack of focus, poor vision and self-sabotage and guide you toward clarity, purpose, and structure.

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First Impressions: Last Opportunity or Lasting Success?

We’re all aware of the importance of first impressions because more than likely you’ve encountered someone who’s made a not-so-good first impression with you. Sometimes it’s as basic as a personality quirk or social awkwardness that leaves you wondering about your new acquaintance. They’re loud, they cuss in professional circles, or they might even be gossips with their foot in their mouth on a regular basis. Not a pretty sight or sound; a lot like television static or fingernails on a chalk board. Just plain annoying. From personal experience, we can relate to the importance of first impressions especially when it comes to job interviews or first dates. Literally it is about impressing our potential employer or mate. We concern ourselves with how we dress, what we say, and sneak that breath mint before that very first encounter. In business, we need to think about matters in exactly the same way. When a customer walks in, are they being served promptly? Is the restaurant clean and is the menu easy to locate? But the question of first impressions should be considered with your corporate identity. Logos, business cards, and websites should accurately portray who you are and what you do. But it should also do it within the range of contemporary design techniques, not the dated tools that utilize clip art and crazy fonts. Tips 1. Are you writing on your business card on a regular basis to add information that didn’t get printed? Stop! Business cards are cheap so re-order them. The business cards with all the scribbles scream “unprofessional” and “unorganized.” Don’t mess up a first impression... read more

Confidence or Insecurity: What Do You Communicate?

You can always put on a facade of confidence, but most people are able to see through that. Overly-hyped confidence can come across as insecurity and be extremely overbearing on others. You may know and believe everything you discuss with others, but it is the insecure person who needs to tell everyone everything they know. True confidence sometimes means holding back, giving time for who you are to be revealed naturally instead of being forced on others. You can be known as a know-it-all (and we all know one), or be known as someone with who is wise and knowledgeable in her field, who is sought out on the basis of her reputation, not rejected because of it. Of course, image is everything, but designing your public image requires that you hold something back. Confidence inspires, insecurity blathers on, whether in your business communications or in your emails or on your website. Confidence doesn’t need to send out emails to constituents every day or even every other day. Confidence doesn’t insist upon a homepage that says everything about your business or organization in one small space, it relies upon an organized website where the right information is in just the right place. Being a leader in any area of business, ministry or education requires having the ability to influence, but influence is often undermined by our own insecurities. Pay close attention to how you are known and perceived in contrast to how you want to be known and perceived. Many lessons are learned when you come to understand that perception is often your practical reality. Don’t let insecurity dictate... read more

Implementing a Marketing Strategy Takes Work

Resources like Twitter, LinkedIn and Facebook are great tools for communicating your message. But these aren’t magical tools, it actually takes work to to get your message out there. People don’t just start following you because you set up an account on any of these platforms. Apart from hooks in your writing, you need to actually find people who are interested in what you have to say. Social media is no different from real life–outside of a relationship, no one really cares what you might have to say. Of course, once you become known by some as an expert in your field, others will find out about your work. Word of mouth is what we use to call it, but the concept is still the same. Successfully sell your ideas to a few and more will follow. But it takes work and doesn’t happen over... read more